Munnie & Savvie
Story telling UX/UI content
Partnering with young families, project’s mission was to prepare our next generation for happier life through early money literacy education.
Execution:
Story Telling: Clean lines with a mix of bright colors and trend-fitting pastels
Content: Short-burst music videos with rich and lesson-specific storylines, and quirky animal characters that represented specific values around money (Invest, Save, Give, and Fun)
UX/UI: Separate apps for parents and kids, with dashboard and transactions oriented parent experience, and content and play oriented child experience.
Project requirements:
Story Telling: Modern and bright branding scheme that resonates with both adults and children
Content: World fiction and characters that are fun, meaningful but don’t give off “lecturing” vibes
UX/UI: Mobile software experience that has both utility depth and ease-of-use that “a child can use".”.
